Alex Lica

Alex Lica

Senior Manager ADAS Augmented Reality at Harman Romania

With more than 16 years of experience in IT, Alex used the last decade to surf the software development wheel-of-life in the Automotive Industry gathering extensive knowledge along the way. He likes taking on new challenges and he gets his kicks from making things happen. Alex believes that “making work fun” should be more than a maxim, it should be a rule.

Agenda Talks


Open Talks

15:05 to 16:05
09 Nov 2022

Augmented Reality in the future of ADAS

As ADAS and Navigation technologies evolve more and more, drivers must look at multiple screens to obtain the necessary information. 

  • Alex Lica Avatar Alex Lica Senior Manager ADAS Augmented Reality at Harman Romania